Philip McGuin

Group Director of Demand Generation & Ecrm (Kinesso Reprise) @KINESSO UK&I

Leeds, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

Reveal Contact Details

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WORK HISTORY

Dec 2021 — Present

Group Director of Demand Generation & Ecrm (Kinesso Reprise) @KINESSO UK&I

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EDUCATION

1994 — 1995

University of Bradford

Masters Programme, European Integration

1991 — 1994

Lancaster University

BA Programme, History

1995 — 1998

University of Bradford

Doctoral Research Programme - European Politics and Economics

SKILLS

Search Engine Optimization (SEO)Marketing CommunicationsOnline MarketingSearch MetricsOnline AdvertisingGoogle TrendsWeb DevelopmentSEOPpcStrategyE-CommerceWeb AnalyticsMicrosoft ExcelCrmConversion OptimizationAdvertisingExperian HitwiseGlobal Web IndexAnalyticsSocial MediaSocial Media MarketingLead GenerationCustomer AcquisitionManagementEmail MarketingDigital MediaDigital StrategyMarketing StrategyCustomer Relationship Management (Crm)Mosaic Data ProfilingMarketingDigital MarketingAccount ManagementGoogle AnalyticsMedia BuyingAffiliate MarketingPay Per Click (Ppc)Sem

ABOUT PHILIP MCGUIN

Commercially driven professional with experience in both B2B and B2C marketing. Expertise in digital customer relationship management (eCRM) & lead generation.Core Specialities:1. eCRM Digital Planning & Strategy 2. eCRM Data Mining & Modelling3. eCRM 1st Party Data Management 4. Account Based Marketing (ABM)5. Account Based Experience (ABX)5. Affiliate Marketing6. Email & SMS Marketing7. Marketing Automation8. Sales Automation9. Lead Generation10. Direct Partnerships11. Content Syndication12. Lead and Sales Pipeline Management13. Customer Digital Services14. eCRM and eCommerce IntegrationManagement Experience:1. Group Management of Staff2. Member of Group Senior Leadership Team3. Group Level Director Responsibilities4. P&L Responsibilities5. Group Level Growth Responsibilities6. Group Level Proposition Responsibilities7. 28 Years Commercial Experience8. Group Level Leadership Responsibilities9. Multi Craft Responsibilities & Leadership

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