Philip Keightley
Group Account Director @Punch Communications
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WORK HISTORY
Group Account Director @Punch Communications
Strategic and influential digital business director, combining exec-level consultancy with sleeves rolled-up delivery.A natural relationship-builder and communicator, nurturing a succession of long-standing, personal and commercial client relationships anchored by trust, leadership, inspiration and problem-resolution.Group business director for Barclays, Barclaycard, Legal & General, and Sony Mobile, with full commercial responsibilities, strategic leadership, project management/delivery and client services retention and satisfaction.Regularly required to devise, present and deliver strategy and roadmaps for multiple products / campaigns, incorporating multi-location, live-social, always-on and event-based communications.Board-level management at Punch, combined with day to day leadership of full client account team comprising SAD’s AD’s, managers, execs, studio/creative and editorial – delivering multi-disciplinary digital communications (video, photography, animation, motion graphics, editorial and more).A committed test-and-learn creative strategist using performance, data and analytics to drive continual communications improvement.Expertise offering operational/structural consultancy for digital/social optimisation.Strong crisis management and media management experience, derived from PR background.
EDUCATION
The Manchester Metropolitan University
Bachelor of Arts (BA), History
SKILLS
ABOUT PHILIP KEIGHTLEY
Digital and social business director, with over 15 years’ experience leading global brand…
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