Philip Drapeau

About Philip Drapeau

As a senior CPG P&L leader and brand steward, I have helped shape consumer affinity and deliver topline growth and share gains across multiple consumer products categories for some of the country’s most recognized brands. I have launched multiple new products that became best performers in their category, transformed existing portfolios to capture new audiences, and reversed businesses in decline to profitability by leveraging innovation and analytics/insights to inform and guide marketing strategy. Employers have relied on me to troubleshoot some of their most difficult brand challenges, including the retention and growth of a customer base in oversaturated markets, repositioning and reinvigorating stagnating brands to engage consumers in a dynamic media environment, and the economic disruption caused by the global pandemic. For each challenge I have faced, I have outperformed goals for all KPIs, including volume, net sales, and operating margins. Part of my success can be attributed to my ability to influence the culture of an organization through transparency, consistent attention to performance management, and mentorship. I have helped companies drive engagement and retention during periods of significant change, including acquisitions, team integrations, and restructurings and moved the needle on employee satisfaction surveys, realizing double-digit point gains.

Experience

1. Senior Vice President, Future Coffee Systems

   Keurig Dr Pepper Inc.

   Jan 2024 — Present

   Reimagining the future of single serve coffee

Education

• The Tuck School of Business at Dartmouth

  MBA

  2003 — 2005

• Bentley University

  BS, Marketing

  1994 — 1998

Skills

• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy
• Competitive Analysis
• Management
• Product Marketing
• Consumer Products
• Customer Insight
• Marketing