Philip Rubin
Digital Strategist | Wine Entrepreneur
- Role
- Digital Strategist at Shaw Scott
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Philip Rubin
Entrepreneur and marketing professional with digital strategy, marketing communications…
Experience
Digital Strategist
Aug 2022 — Present
Work with enterprise level clients on high-priority initiatives to improve performance of their outbound digital marketing channels including email, SMS, and push. Have led strategy on key projects including:•Full program audits •Creation of channel strategic roadmaps•Review and updating of complex program journey maps•Creation / update of communications matrices•Recommendations of creative updates for better channel / brand alignment•Advise on integrations with technical teamsIndustries served:•Consumer goods•BTC ecommerce•Travel and Tourism•Fintech
Education
Appalachian State University
B.S.B.A., International Business and Marketing
2003 — 2007
Universitat d'Alacant
International Business and Marketing
2006 — 2006
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