Philip Herman

About Philip Herman

I’m a franchise marketing strategist with over a decade of experience turning emerging franchise concepts into household names. I specialize in franchise development marketing (attracting and signing new franchisees) and consumer marketing (driving customer traffic and sales for franchise locations). My career has been defined by data-driven campaigns and collaborative leadership – from managing multi-million-dollar media budgets to integrating AI-driven analytics that boosted lead conversion rates and ROI. Over the past 10+ years, I’ve helped franchisors – from scrappy startups to private equity-backed national brands – achieve scalable growth. I’ve led digital strategy and media buying across channels (social, search, email, you name it) to deliver consistent double-digit increases in franchise lead volume and significant gains in consumer engagement. On the consumer side, I’ve orchestrated campaigns that drove same-store sales growth and strengthened brand loyalty across hundreds of markets. My approach is equal parts creative and analytical. I love digging into the data – defining target audiences down to the granular level and continually optimizing for performance – but I also know that successful marketing in franchising is a team sport. I work closely with sales, operations, and executive teams to ensure that marketing strategies align with business goals and operational realities. Whether collaborating with sales on an efficient lead nurture process or coordinating with operations on a new product rollout, I bridge gaps so that great plans turn into great results. As a marketing leader, I’m passionate about innovation and mentorship. I’ve implemented AI tools to improve marketing efficiency, and I enjoy staying ahead of industry trends. Above all, I’m driven by the excitement of growth – helping franchise brands reach new markets and helping people realize their entrepreneurial dreams.

Experience

1. Director of Franchise Development Marketing

   HomeFront Brands

   Jan 2025 — Present

Education

• Centerville High School

  High School Diploma

• The University of Toledo

  Bachelor's degree, New Media: Digital Marketing