Philip Grift
Bdr @Clio
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WORK HISTORY
Bdr @Clio
Burnaby, BC, CA
Led cross-functional implementation of ZoomInfo and Salesforce custom integration and reporting, creating a new lead source that increased demo bookings by 8.5%- Worked with the SalesOps and BDR teams to reduce duplication, flag customers, and increase data hygiene, which increased BDR error flagging- Strategically improved prospect-to-demo conversion by 14% by deploying engagement-based lead scoring, refining ICP with Sales Ops, and A/B testing outreach in Salesforce- Coached the BDR team in lead generation, sales tech stack efficiency, and data hygiene practices, which increased daily effective outreach by 11%.
EDUCATION
Pavilion University
Certificate, Frontline Sales Manager Certificate
University of Waterloo
Bachelor of Arts - BA, Business and Communication
ABOUT PHILIP GRIFT
SMB B2B SaaS sales professional with 8 years across outbound prospecting, full-cycle…
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