Philip Derome
Crm Lead (Growth) @Accor
Signup · Get unlimited contacts
WORK HISTORY
Crm Lead (Growth) @Accor
Issy-les-Moulineaux, FR
Leading CRM Development vertical in the Business Digital & Tech division at Accor. Global CRM Team manages automatized & multi channels customer journeys (transactional and relational) through SFMC for all hôtels/Brands/Hubs.Global Contactability & Consent Management Lead • Led global taskforce to improve data capture, customer accuracy, and consent touchpoints, driving omnichannel customer base growth. • Conducted pre-study for a Consent Management Platform to enhance personalization and orchestrate preferences, steering transversal action plans with Ecommerce, Product, and Tech teams.Data Capture & Transversal CRM Projects • Developed communication preference strategies for better customer activation and ensured data quality with Tech teams. • Managed CRM projects for dynamic scoring, in-app strategies, WhatsApp integration, transactional messaging, and subscription programs. • Deployed AI-driven initiatives to optimize CRM programs and tailored communication based on customer behavior. • Oversaw CRM data, process improvements, and transversal data projects to enhance efficiency and accuracy.
EDUCATION
ESCP Business School
Msc, Business project Management - Consulting & Strategy track
Paris-Pantheon-Assas University
Licence degree, Économie internationale & Finance
Paris-Pantheon-Assas University
Master 1 , Finance, général
ABOUT PHILIP DEROME
Strategic CRM & Data Leader passionate about the intersection of AI automation, marketing…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.