Philip Craft
Assistant Director @ Cone Health | Strategic Marketing and Communications
- Role
- Assistant Director of Marketing at Cone Health
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Philip Craft
With over 20 years of experience in marketing, communications and media relations, I am passionate about creating and executing innovative strategies that advance the mission and vision of Cone Health, a nationally leading health system in North Carolina. I bring diverse perspectives and experiences to the team, having worked in various sectors, including higher education, non-profit and federal government sectors. I am committed to lifelong learning, recently earning a certification in Generative AI for Digital Marketers from LinkedIn.As the Assistant Director of Marketing, I provide oversight for marketing initiatives and leadership for health system priorities. I lead strategic marketing for heart & vascular, oncology and orthopedic services. I leverage my skills in marketing, strategic communications and media relations to create compelling stories, engage audiences and enhance brand awareness.
Experience
Assistant Director of Marketing
Dec 2020 — Present · Greensboro, NC, US
Provide oversight for marketing initiatives and communications leadership for new partnerships, developing strategies and tactical plans to advance health system priorities.
Education
Emerson College
BS, Communication, Politics, and Law
1992 — 1996
University of Washington
Master of Arts, Communications, Public Policy, Economics
1997 — 1999
Skills
- Legislative Relations
- Marketing
- Government
- Press Releases
- Marketing Communications
- Editing
- Public Affairs
- Political Communication
- Message Development
- Strategic Planning
- Public Relations
- Media Relations
- Politics
- Public Policy
- Policy Analysis
- Writing
- Fundraising
- Marketing Strategy
- Corporate Communications
- Public Speaking
- Strategic Communications
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