Philip Busker

About Philip Busker

I am a career operator and strategist in the mattress industry, with broad commercial expertise supporting multi-billion-dollar revenue generation at Mattress Firm / SomniGroup. Today, my primary responsibilities at Mattress Firm are focused on supporting our in-store sales team of over Sleep Experts and our ecommerce and agentic commerce channels, within our omni-channel ecosystem, to turn consumer insight, product innovation and disciplined merchandising execution into sustained revenue and profit growth. My daily work meets at the intersection of customer needs & interests, product development & sourcing, assortment placement & pricing architectures, merchandise financial planning & allocation, quality assurance, and relentless go-to-market execution. I sponsor a highly accomplished team of merchandising professionals who persistently navigate changing consumer expectations, retail disruption, revenue and margin pressure, and a highly competitive retailer landscape without losing focus on our customer’s sleep quality and long-term value. And WOW do they deliver! I’m particularly known for translating consumer sleep needs into clear, scalable product development and assortment strategies, building assortments that perform across channels, price tiers and formats, balancing innovation with operational and supply chain realism, affectively managing and negotiating dynamic business partnerships, mentoring and raising up industry talent and expertise, and driving results through data and insights while respecting the art of retail and brand. Additionally, my over 37 years of industry fun includes managing sales force training and performance, real estate procurement, customer experience and service, marketing and advertising, supply chain, finance and accounting responsibilities.Executive Consulting & Board of Directors Advisory p•••••••@gmail.com

Experience

1. Chief Merchandising Officer

   Mattress Firm

   Nov 2018 — Present · Houston, TX, US

   Philip Busker is the strategic product innovation and sourcing lead for America\'s #1 retailer of the highest quality and most trusted mattress brands in the country. Since the end of 2018, Philip Busker has lead a best-in-class team of merchandising experts to fundamentally transform Mattress Firm\'s omni-channel product assortment to capitalize on growth and capture market share through its 2,300+ stores, e-commerce, agentic commerce and social selling platforms. Mattress Firm\'s omni-channel ecosystem hosts over 65 million consumers annually in their journey to find the right mattress and related sleep products to achieve better sleep and more production waking hours. The company generates over $4 Billion in annual Net Revenue and drives over $400 Million in annual Adjusted EBITDA. Mattress Firm\'s merchandising experts are lead to develop and curate a selection of highly engaged, traffic driving consumer brands, focused on high-quality products across a wide range of technologies, styles and price points. Our differentiated value proposition allows us to meet our customers’ needs across an evolving lifecycle of consumer preferences and demographics. Our broad mattress assortment is driven by a mix of leading national brands, national exclusive brands and private brands, each catering to different customer preferences and go-to-market roles within our assortment. Our approach centers around what we believe resonates with our customers, and we are nimble in adapting and evolving our omnichannel assortment based on innovative and emerging technologies, and customer demand. My most enjoyable responsibility is the unique and trusted privilege to leverage my industry and consumer expertise within the development process of the most successful nationally branded mattress collections that help people find better sleep and shape the industry (e.g. Tempurpedic, Stearns & Foster, Sealy Posturepedic, Purple, Kingsdown, Nectar, DreamCloud, Beautyrest, Serta and Sleepys).

Skills

• Marketing Strategy
• Retail
• Advertising
• Franchising
• Merchandising
• Sales Management