Philip Banket
Digital Marketing & Ppc Specialist @Princeton Internet Marketing
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WORK HISTORY
Digital Marketing & Ppc Specialist @Princeton Internet Marketing
Princeton, NJ, US
As part of the team at Princeton Internet Marketing, I support paid search and performance marketing initiatives that help client brands grow through data-driven digital campaigns. In this entry-level role, I assist with PPC campaign setup, monitoring, and optimization primarily across Google Ads and Meta (Facebook) Ads, with a focus on traffic quality and conversion performance.I work closely with senior strategists on keyword research, audience targeting, bid adjustments, and ongoing campaign refinements, while contributing to performance tracking and reporting to support broader SEO, content, and digital marketing goals. I also assist with CRM data cleanup and record maintenance in SomfyCRM and collaborate regularly with the social media team and lead Graphic Designer to support organic growth and content alignment. Through this role, I am building a strong foundation in PPC execution, analytics, and CRM-driven marketing within a collaborative agency environment.
EDUCATION
Rowan University
Minor, Entrepreneurship/Entrepreneurial Studies
Rowan University
Bachelor of Science - BS, Marketing
ABOUT PHILIP BANKET
Marketing and Entrepreneurship graduate with hands-on experience across outdoor sports retail, operations, and digital marketing. Comfortable working on the shop floor and in data-driven environments, supporting winter sport operations alongside paid media initiatives.Driven by a passion for extreme sports, the outdoors, and strong community values, I’m drawn to roles that combine hands-on execution, problem-solving, and analytics. My background spans outdoor retail, service operations, PPC, and entrepreneurial e-commerce, with a focus on building a career with brands rooted in authenticity and community.
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