Philip Crocker

About Philip Crocker

Every day matters. In life. In business. Time is our enemy as well as our friend as every project manager, parent, teacher and global traveler knows. Building a 2-3x annual growth rate business needs focus, tenacity, talent and time as you aspire to attract your first 50 customers, become profitable, go public, get acquired or secure your first billion dollars of revenue. You\'ll almost certainly need a vibrant partner ecosystem to get there as your business and message multipliers - your virtual sales force. Or you risk wrestling with an unpredictable and lumpy business cadence, which is pretty painful as a public company on a 90 day reporting cycle. This is where I play. Known in the Americas as a practical, roll-your-sleeves-up channel marketing and sales campaigner these past 15 years, I also led holistic EMEA marketing groups prior, owning everything from brand development, international logistics management and corporate sponsorship through demand generation, AR/PR/Social, product marketing and sales enablement/operations for US parent technology vendors. However sophisticated or smart your strategy may be, execution in the field is paramount to drive revenue. I know what it takes. Living in the field far from corporate as well as navigating the nuances of HQ. I have been there. From co-founding a European entity with no customers through to fully building, enabling and integrating a billion dollar channel for an acquiring parent. My passion lies in helping build hyper-growth tech business. If that is your mission, let\'s chat. Make today count.

Experience

1. Chief Revenue Officer (CRO)

   Softiron

   Jan 2023 — Present · Bellevue, WA, US

   SoftIron makes unique products that underpin the revolution of on premise IT infrastructure.

Education

• University of Liverpool

  BSc First Class Honors

• University of Durham

  Post-graduate Certificate of Education