Phil Favorite

About Phil Favorite

I am a big believer in the power of great storytelling and I practice this as a content strategist, editorial and advertising writer, manager and media specialist. I love brand building through content as a strategist and storyteller using print, digital and new media tools in a friendly, team-oriented way. I enjoy leveraging viral content into measurable sales and exposure for my clients through a range media campaigns involving blog posts, feature articles, press releases, fundraising appeals and larger-scale publishing. Areas of expertise:* content for print/digital • writing/editing • project management • brand messaging • editorial strategy • workflow process improvement • content management • storytelling • social media channels • new media tools • client relations

Experience

1. Content Creator Founder

   Favorite Media

   Jan 2010 — Present · Milwaukie, OR, US

   Getting to the heart of the story as an editorial and advertising writer, manager and media specialist. Brand building through content as a storyteller and editorial strategist using print, digital and new media tools. Leveraging viral content into measurable sales and exposure for home builders, real estate experts, small businesses and nonprofits through a range of media campaigns from articles, press releases and fundraising appeals to larger-scale publications. Engaging readers, promoting readership, increasing foot traffic, generating sales, advancing fundraising and creating repeat business through editorial and social media projects.Some of my favorite recent projects include:• Contracted in 2020 by GeoPacific Engineering to provide content and media outreach for marketing campaign celebrating company’s 20th anniversary. Earned media included 1,800-word feature story in the Portland Tribune newspaper.• Hired (ETW, through Aquent) in late 2018 by Nike, world leader in athletic footwear, apparel and equipment, to provide content within the framework of a Web redesign. Wrote more than 750 job descriptions while working with the Global Talent Attraction team. • Hired in 2019 by James Poggi Inc. Construction Services to provide messaging and content for a web redesign. Consulted on brand building strategies and delivered targeted content on company mission and services.• Led successful nomination for 2018 Portland Business Journal Executive of the Year award winner Kelly Ritz, entrepreneur and president of Stone Bridge Homes NW.• Hired in 2018 by RGP, a worldwide consulting company, to provide content within theframework of a new branding campaign. Wrote more than 150 new job descriptions duringa six-week engagement.• Hired in 2018 by Whiterail Reviews, a towing industry marketing expert, to consult onmarketing projects, maintain client relations and direct social media outreach for towing company clients from across three states.

Education

• University of Illinois Urbana-Champaign

  Bachelor of Arts (B.A.), English Literature, English Language and Literature/Letters

  1985 — 1989

Skills

• Marketing
• Press Releases
• Community Development
• Photoshop
• Layout
• Magazines
• Online Marketing
• Community Relations
• Content Management
• Creative Direction
• Books
• Marketing Communications
• Publicity
• Marketing Strategy
• Strategic Planning
• Copywriting
• Content Strategy
• Indesign
• Journalism
• Strategic Communications
• Publications
• Editorial
• Public Relations
• Advertising
• News Writing
• Media Relations
• Online Journalism
• Graphic Design
• Content Development
• Newspapers
• Social Networking
• Social Media Marketing
• Mac
• Profiles
• Blogging
• Feature Articles
• Copy Editing
• Storytelling
• Facebook
• New Media