Phil Catalfamo
Senior Content Designer ex-PayPal | Content strategy + UX writing | Accessibility | Global product experiences | Login content for 400M+ users | AI agent design + prompts
- Role
- Senior Content Designer at Intuit
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Phil Catalfamo
I’m a Senior UX Content Designer who turns complex, high-stakes experiences into clear, human journeys—especially where trust matters most (payments, identity/security, and insurance). I’m systems-minded, accessibility-first, and I love partnering with design, product, research, legal, and engineering to ship content that scales globally.Over 11+ years, I’ve led end-to-end content strategy and UX writing across consumer and business platforms—most notably at PayPal and USAA. I’ve owned critical login and authentication experiences at massive scale, helped teams simplify compliance-heavy flows, and built reusable patterns that improve consistency, speed, and quality. I’m also hands-on with AI-assisted UX, designing prompts and response guidance, and building an AI agent to help teams move faster while maintaining clear, conversational, and on-brand outputs.
Experience
Senior Content Designer
Mar 2026 — Present · Mountain View, CA, US
Education
California State University, Fullerton
BA, Communications
Skills
- SEO Copywriting
- Interactive Advertising
- Creative Strategy
- Banner Ads
- Online Advertising
- Interactive Marketing
- Creative Direction
- Art Direction
- Rich Media
- Outdoor Advertising
- Advertising
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