Phil B.

About Phil B.

Accomplished corporate communications and marketing communications professional with over 30 years of communications and business management experience creating successful, targeted, internal / external communication initiatives over a wide variety of organizations. Proven track record in creating positive publicity and creative internal communications through excellent verbal and written communications skills.Specialties: Media relations, crisis communications, workforce communications & engagement, initiative communications, marketing communications, employee communications, video development.

Experience

1. Executive Director, Integrated Communications

   UNC Health

   Apr 2019 — Present · Chapel Hill, NC, US

   Direct all integrated communications (internal, external, social media and content) efforts for UNC Health, one of the Southeast\'s leading healthcare / hospital systems with nearly employees across 14 hospitals, the UNC Physicians Network and the UNC School of Medicine.Lead a cross-functional team of communicators, social media experts and content generators providing media relations, internal communications, web and social media content across a broad organization spanning from hospitals and specialty physicians to a nationally ranked School of Medicine and the UNC Health System.

Education

• The University of North Carolina at Chapel Hill

  B.A., Mass Communications (Radio Television & Motion Pictures)

  1982 — 1986

Skills

• Marketing Communications
• Strategic Communications
• Editing
• Trade Shows
• Public Affairs
• Communication Training
• Thought Leadership
• Speech Writing
• Marketing
• Corporate Communications
• Public Speaking
• Strategy
• Press Releases
• Management
• Crisis Communications
• Advertising
• Social Media
• Communications Planning
• Public Relations
• Internal Communications
• Media Relations
• Reputation Management
• Integrated Marketing
• Editorial
• Social Media Marketing
• Spokesperson
• Copywriting
• Publicity
• Newsletters