Phil Spark

WORK HISTORY

EDUCATION

SKILLS

ABOUT PHIL SPARK

Broadly accomplished Sales and Marketing Leader who adds value by propelling sales through strategic marketing campaigns and research that result in memorable brand images and record breaking response rates. Addresses competitive threats and maximises profitability across the B2B/B2C market through the creation and launch of programmes and products that accelerate desired sales competencies and behaviours. Led numerous successful sales and marketing initiatives, including, but not limited to, the Swarfega hand cleaner re-branding from the B2B distributor market to the full DIY sector.More recently the acquisition of the AtlasLeisure Homes business and it growth and expansion in the luxury leisure homes market to become a market leading brandTakes full advantage of leading practices and advanced technologies to improve sales effectiveness, increase revenues, penetrate new markets, expand the channel mix, and develop value-oriented selling skills. Flexible in responding to constantly changing organisational, financial, customer, and market demands. Sought after for strategic thinking and organisational intuitiveness.• Identifies areas for improvement; cultivates and improves talent, competence, and personal strengths of each member of the sales and marketing teams;• Understands the critical validity of differentiation to produce better sales outcomes; • Incorporates vision and strategic planning to ensure the company’s technology infrastructure and support systems remain responsive to ongoing business demands, and changes in industry trends and practices.