Phil Rich
Business Development Manager, Digital Partnerships @BBC
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WORK HISTORY
Business Development Manager, Digital Partnerships @BBC
London, GB
Lead on the development of strategic insights and audience-building partnerships in the children’s, education, gaming and digital well-being spaces- Created partnerships with Google, Apple, EE, O2, NSPCC and many others around the BBC’s Own It app well-being app for kids, helping to increase usage and adoption of the app by more than 500%- Developed a BBC strategy related to gaming and esports with a focus on game development partnerships, TV show concepts, esports rights and grass-roots initiatives. Instigated significant cultural shift within the organisation and obtained buy-in from the BBC’s Executive Committee- On behalf of the BBC’s Children’s and Education team, I develop partnerships with platforms/tech companies (Apple, Google Amazon), studios, independent producers, to best fulfil the BBC’s strategic objectives and significantly enhance reach- Coodinate strategic groups designed to inform and influence strategy and direction of the BBC when it comes to younger audiences targets and changes that need to be made- Attend events and build an external network within the media, technology and gaming sector with a view to collaborating and gaining insights (including E3, IBC, Google Playtime etc)- Provide a point of contact and industry insight for colleagues around the BBC interested in third party distribution opportunities particularly related to gaming and younger audiences.
EDUCATION
The University of Sheffield
Master of Arts (MA), International Cinema
The University of Sheffield
PhD, English Language and Literature, General, Pass
ABOUT PHIL RICH
I am a tech-focused media exec passionate about the future of broadcast platforms, streaming services, gaming and digital wellbeing. I currently develop future-facing strategy and partnerships for the BBC, working with organisations across the media, technology, telco and gaming sectors. I\'m passionate about the opportunities that disruptive and emerging technologies present and excited to be part of the digital future in broadcasting. I also have a background in business affairs, deal making and forging great working relationships with creative talent, producers and startups.
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