Phil McFarland

About Phil McFarland

I am a seasoned CPG executive with a demonstrated ability to deliver growth. I partner with creative brands to buck the trends and create them instead. I’ve led large, eclectic teams of talented individuals to build businesses, create categories, launch new products and deliver memorable cross-platform brand experiences. My work requires strategic thinking, product and process innovation, brand marketing expertise, consumer insight, change management and P&L management.I have thrived in leadership roles in cannabis, beverage alcohol and large ad agencies as well as several successful entrepreneurial efforts. Specific experience includes work with brands like Wynk and Countdown plus Tweed, 7ACRES and Deep Space at Canopy Growth as well as Half Acre Beer, Collins Hard Seltzer, Miller Lite, Coors Light, Marlboro USA and more.

Experience

1. Board Member

   Coalition For Adult Beverage Alternatives

   Oct 2024 — Present

Education

• DePauw University

  B.A., Psychology

  1993 — 1997

Skills

• Advertising
• Beer
• Event Marketing
• Relationship Marketing
• Business Planning
• Sales Management
• Food
• Direct Mail
• Event Producing
• Strategic Sales Plans
• Process Development
• Strategic Planning
• Social Media
• Craft Beer
• Packaging
• Integrated Marketing
• Fundraising
• Marketing Strategy
• Public Relations
• Event Planning
• Construction Management
• Social Media Marketing
• Marketing
• Creative Strategy
• Trade Shows
• Promotions
• Marketing Communications
• Music
• Event Management
• Brand Development