Phil Goldberg

About Phil Goldberg

I am a 30-year veteran of the advertising and marketing business, bringing strategic…

Experience

1. Director of Account Management

   Nucleus Marketing Lab

   May 2014 — Present · Phoenix, AZ, US

   Born at the intersection of marketing and psychology, Nucleus Marketing Lab strengthens brands in two compelling ways – through enlightening insights into their customers and with thoughtful creative that resonates with their consumers. Our insights work propels decisions in marketing communications, product development, user experience, service experience, and brand positioning. Our creative work includes integrated campaigns, video production and identity conceptualization. Those who hire Nucleus are astute, brand-conscious business leaders who understand that the impression their brands make on their customers is inextricably linked to their business\' success. A sample of our clients includes APS, Arizona Humane Society, Dun & Bradstreet, Grand Canyon University, Mark-Taylor, The Joint Chiropractic, and The Little Gym, as well as select advertising agencies. Each team member at Nucleus has at least 20 years of marketing and agency experience across various industries including CPG, foodservice, healthcare, retail, education and technology. Our credo since 2005 has been three simple words: Perception Precedes Persuasion.

Education

• Northwestern University

  B.S. Journalism

  1975 — 1979

Skills

• Interactive Marketing
• Social Media Marketing
• Integrated Marketing
• Digital Strategy
• Media Planning
• Advertising