Phil Donahue

Experience

1. Principal Owner

   Optima Marketing

   Nov 2020 — Present · Wayne, PA, US

   You want to grow your business, but there is so much to do. COVID, getting resources, and the lack of time are against you. We can help!Our Growth Marketing practice delivers:* Revenue Growth - channel agnostic * Profit Enhancement through optimization * Unlocking: your data, your internal team\'s talents and the best external resources for your businessRecent work includes: Researching and building out Go-To-Market plan including digital strategy integrating launch into website plus messaging by segment. Rebuild marketing foundation for a franchisor developing internal talent (including overhaul of digital strategy, metrics and priority setting). Redesign customer experience post pandemic downsizing reducing costs - upgraded website, implemented new digital technology, new customer service scripting improving sales conversions. • Industries served: consumer services (DTC), healthcare (B2B and DTC), business services (B2B) and non-profits.

Education

• Columbia Business School

  MBA

  1987 — 1989

• Columbia University

  AB, Economics, German Literature

  1980 — 1984

Skills

• Strategic Planning
• Strategy
• Analytics
• Direct Marketing
• Marketing Strategy
• Business Development
• Leadership
• Management
• Project Management
• Email Marketing
• Integrated Marketing
• B2b
• Marketing Communications
• Database Marketing
• Marketing
• Advertising
• Lead Generation
• Product Management
• Market Research
• Brand Management
• Creative Direction
• Public Relations
• Product Development
• Budgets
• Sales
• P&L Management
• Online Advertising
• Online Marketing
• Customer Acquisition
• Forecasting
• E-Commerce
• B2b Marketing
• Digital Marketing
• Crm
• Product Marketing
• Mobile Marketing
• Competitive Analysis
• Multi-Channel Marketing
• Sem
• Strategic Partnerships