Phil
B2B Product Marketing | Content Strategy + Execution | RFP/Proposal Management
- Role
- Sr Product Marketing Manager, Employee Experience at Press Ganey
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Phil
Excellent written and verbal communication skills; demonstrated ability to thrive in both…
Experience
Sr Product Marketing Manager, Employee Experience
May 2025 — Present
Product Launches: Drive successful launches for new and existing products within the EX product portfolio, including developing launch plans, creating compelling messaging and collateral, and managing pre- and post-launch activities- Content Development: Own the creation and execution of a comprehensive content strategy across various channels (e.g, website, blog, social media, white papers, case studies) to educate and engage target audiences about our core EX product portfolio solutions. Drive Demand and Cross-Sell: Develop the strategy and manage the marketing programs that drive demand for Employee Experience products (webinars, email marketing, content syndication etc.) Sales Enablement: Empower sales team by developing effective sales tools and training programs, providing competitive intelligence, and collaborating on customer presentations and proposals in partnership with Commercial Ops counterparts. Competitive Intelligence: Track and analyze market trends and competitor activity, uncovering actionable insights to inform product positioning and differentiation strategies. Metrics and Reporting: Partner with stakeholders including Digital and Demand Gen team to monitor key performance indicators (KPIs) for assigned products and campaigns, providing ongoing analysis and reports to inform future marketing decisions. Cross-functional Lead: Lead and collaborate with cross-functional teams (e.g, product development, sales, strategy) to ensure seamless product marketing execution and alignment with overall business goals.
Education
Northern Illinois University
Bachelor of Arts (B.A.), English Language and Literature/Letters
2009 — 2011
Northern Illinois University
Master of Arts (All but thesis), English - Rhetoric & Professional Writing
2012 — 2014
Skills
- Adobe Creative Suite
- Spss
- Academic Advising
- Public Speaking
- Rfp Generation
- Copy Editing
- Marketing
- Online Marketing
- College Teaching
- Creative Writing
- Proposal Preparation
- Student Affairs
- Microsoft Excel
- Powerpoint
- Technical Writing
- Teaching
- Microsoft Office
- Teaching Writing
- Higher Education
- Graphic Design
- Digital Marketing
- University Teaching
- Academic Tutoring
- Social Media
- Editing
- Research
- Proofreading
- Marketing Communications
- Product Marketing
- Social Networking
- Writing
- Social Media Marketing
- Rfp Design
- Proposal Writing
- Copywriting
- Statistics
- Email Marketing
- Student Development
- Proposal Production
- Technical Editing
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