Pierce Heska

About Pierce Heska

With over a decade of experience in digital marketing, I have honed my skills in creating campaigns that seamlessly integrate technology and innovative strategies across multiple channels. My approach is characterized by a strong emphasis on teamwork and effective communication, delivering exceptional results.With a proven track record of success, I am a problem solver who utilizes critical thinking, adaptability, and exceptional interpersonal skills in every project. This enables me to collaborate effectively with colleagues and clients.

Experience

1. Digital Marketing Director

   Loanbridge

   Oct 2023 — Present

   I lead our digital marketing strategy to drive brand engagement, customer acquisition, and revenue growth.Key Responsibilities:Sales and Marketing Alignment: Supporting sales through tailored collateral and strategic guidance, enhancing lead conversion and customer engagement.Agile Optimizations: Adjust strategies and campaigns based on real-time feedback and KPIs to ensure optimal performance across all marketing channels.Strategy and Execution: Developing and implementing end-to-end marketing strategies, including email, social, copywriting, design direction, campaign execution, and optimization.Technology and Analytics: Setting up and maintaining marketing technologies, analyzing campaign effectiveness, and making data-driven optimizations.Key Achievements- Boosted quarterly website traffic by 295% from Q3 to Q4 immediately following my start at Loanbridge- Achieved a 35% open rate and a 17% click-through rate, well above industry averages of 21% and 2.5%, respectively; maintained a 5% click rate- Successfully converted marketing efforts into nearly 100 free trial sign-ups.This position highlights my ability to develop and execute effective marketing strategies in the fast-paced startup sector, demonstrating both my strategic abilities and hands-on execution capabilities.

Education

• University of Oregon

  Bachelor of Science