Philipp Harmuth
Head of Digital @Utimaco
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WORK HISTORY
Head of Digital @Utimaco
Aachen, DE
EDUCATION
Bielefeld University
Economics
SKILLS
ABOUT PHILIPP HARMUTH
Leading Utimaco\'s Digital Marketing division, the organization has seen a significant evolution in digital strategy and channel development over the past three years. Spearheading integration projects, the team has successfully implemented marketing automation and CRM systems, enhancing customer engagement and streamlining processes. With expertise in conversion optimization and solid background in online marketing management, the focus has been on optimizing digital touchpoints and conducting comprehensive audits. This approach has not only improved the efficiency of Utimaco\'s digital channels but also fostered a culture of continuous improvement within the team.
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