Phanidhar Madduri

About Phanidhar Madduri

A marketing professional with a decade of experience in primary market research diversified across ecommerce, Automotive, FMCG, Technology & Financial sectors. Passionate about marketing & brand sciences. Extremely interested in consumer behavior & brand management. Research savvy - both quantitative and qualitative; and a curious learner.Proven track record of leading high-profile strategic projects in fast-paced environments. Executed multi country studies of large stature across Africa, Middle East & Indian subcontinent regions. Ability to translate large sets of data to usable and actionable information.Expertise includes studies in all facets of marketing viz. market penetration & sizing, market understanding, innovation & new product development, Brand Health analysis, customer satisfaction and competitor benchmarking studies.Post graduate in Marketing & Operations from Loyola Institute of Business Administration, Chennai - one of India’s premier universities. Consistent top rank holder throughout the academic career with position always within top 5 percentile.

Experience

1. Sr Customer Insights Manager

   Amazon

   Jul 2024 — Present · Bengaluru, IN

   Leading the charter for India based studies across Amazon businesses and consumer profiling and segmentation worldwide

Education

• Swami Vivekananda institute of technology

  Bachelor's Degree, Computer Science Engineering

  2006 — 2010

• Loyola Institute Of Business Administration

  Master of Business Administration (M.B.A.), Marketing

  2010 — 2012

Skills

• Product Development
• Analysis
• Marketing Communications
• Market Research
• Consumer Behavior
• Marketing
• Customer Relationship Management (Crm)
• Business Development
• Competitive Analysis
• Brand Management
• Marketing Strategy
• Business Analysis
• Analytical Skills
• Team Management
• Marketing Research
• Analytics
• Public Relations
• Social Media Marketing
• Consumer Behaviour
• Microsoft Office