Phani Puvvada
Business Intelligence & Data Analytics Specialist
- Role
- Business Analytics Manager at GoDaddy
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Phani Puvvada
9 years of experience as Business Analyst/Consultant in the implementation of BI & Analytics solutions in the Consumer Goods (CG) & Retail/e-commerce Industry.• 7+ years of experience in the Scoping, design and Implementation of BI and Analytics solutions centered on integrating internal and external data and ‘what-if’ Simulations to provide enterprise visibility, increased Business Insight & Root cause Analysis in the form of Dashboards •Conversant with the Statistical modelling using techniques like Regression, Clustering,Time series and involved in the design of sales forecasting models and sales driver analysis. Experienced in defining analytic frame works that help drive the business decisions.• Hands-on experience of Data extraction (SQL), Data Analysis (SAS/R), Visualizations tools (SAP BO, Tableau) and Programming Language (Python)•Hands on experience with data extraction from multi tables using SQL and responsible for end-end delivery of analytic request which includes requirements gathering, data extraction, Analysis and presentation of Insights / recommendations using various tools.•Well versed with Data Warehousing and Modelling : Data mapping, Data Marts, Star Schema preparation, Data Models, Metadata, Operational data, transactional data, ETL, OLAP & OLTP and can design the end–end Data flow that includes BI Objects like Data sources, ODS,InfoCubes,Multiproviders,Universe design and Source table analysis.•Performed Full Stack Analytics covering the business areas Marketing, Sales & Supply chain with Fortune 500 companies.•Co-Invented BI & Analytics Product comprising of Data models and KPI Tree product aimed at provides business insights across the functions of CG enterprise, rendering the KPIs through role specific dashboards by seamlessly integrating the data from multiple sources.
Experience
Business Analytics Manager
Jul 2017 — Present · Sunnyvale, CA, US
Lead full stack analytics solutions for GoDaddy Hosting solutions/Products Business.Product Analytics| Growth Analytics | Analytics Road map Definition | Dataset Development | Predictive Modelling | Data Storytelling | What-if Simulation Models | Business Planning & Financial Estimates
Education
Jawaharlal Nehru Technological University
Bachelor of Technology (BTech), Electronics and Instrumentation
Institute of Public Enterprises
Masters in Business Adminstration, Systems and Marketing
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