Phaedra Long

About Phaedra Long

I am an innovative and detailed-oriented Brand Management Director with experience developing product mix strategies for major brand-driven marketing events, QSR promotions, publishing, and hard and soft consumer product lines. My focus is creating high quality, fun products while synergizing the whole brand message to connect to the desired target audience.In my current role, I lead a team that drives the creation of the style guides, character choices, marketing events/roll outs. I collaborate with licensing and other business teams to develop a product mix that aligns with brand guidelines and also appeals to consumers of all ages. It is a lot more than getting to pick characters that go on shirts and bags; our choices are dictated by current brand focus, product placement, and our target consumer. We then work closely with licensees and/or internal parties on anything from apparel and toys to international McDonald’s campaigns, mall tours, and the Macy’s Thanksgiving Parade balloon. Product and brand development is not about today and tomorrow; it’s about months and years from now. I help my company with the forward planning required to read the product lifecycle and recognize when people are still interested, yet eager to see what’s next.

Experience

1. Director of Pokemon Center Merchandise Development

   The Pokémon Company International

   Sep 2017 — Present · Bellevue, WA, US

   As PokemonCenter.com, the official online store for Pokémon Center merchandise, began to rapidly expand its offerings, I was presented with an opportunity to shift my focus on its merchandise development fulltime. My team continues to be responsible for the overall product development and direction of PokemonCenter.com, focusing on unique designs and high quality products for all ages. My team originally included the sourcing and production functions for PokemonCenter.com merchandise, but those teams are now thriving separately so I can focus my attention solely on product development. We strive to create thoughtful, unique products that will delight our U.S. fans.

Education

• Commonwealth University-Bloomsburg

  Bachelor of Applied Science (B.A.Sc.)

• Commonwealth University-Bloomsburg

  Bachelor of Arts (B.A.)

Skills

• Online Marketing
• Retail
• Video Games
• Consumer Products
• Trade Shows
• Event Management
• Digital Marketing
• Animation
• Creative Direction
• Advertising
• Online Advertising
• E-Commerce
• Management
• Product Development
• Mmo
• Social Media
• Interactive Entertainment
• Social Games
• Product Marketing
• Merchandising
• Social Media Marketing
• Licensing Negotiations
• Strategic Partnerships
• Television
• Toys
• Brand Development
• Publishing
• Licensing
• Brand Management
• Packaging
• Marketing Strategy
• Entertainment
• Character Animation
• Marketing Communications
• Mobile Games
• Marketing
• Casual Games
• Public Relations
• Brand Licensing
• Press Releases