Peter Farmer

Sales and Business Development Director - America\'s, Mobile Financial Services @Ericsson

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2024 — Present

Sales and Business Development Director - America\'s, Mobile Financial Services @Ericsson

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Ericsson Mobile Financial Services combine the power of mobile communication and financial services to offer easy-to-use and secure next-generation financial services, digital wallet, digital payment services and digital identity use-cases. Ericsson Wallet Platform through its customers has enabled digital wallets solutions in 24 countries. It supports over 114 million 90-Day Revenue Generating Users, and processes more than 3 billion transactions worth over USD 43 billion every month in these 24 countries. Responsible for strategic business development activities within the fintech and banking domain for potential customers & partners within the America\'s.

EDUCATION

1989 — 1993

Bishop's University

Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General

SKILLS

Global MarketingProduct ManagementSponsorshipIntegrated MarketingBrand ArchitectureInternational MarketingMedia PlanningTelecommunicationsProduct DevelopmentB2b MarketingCorporate CommunicationsP&L ManagementDigital StrategyMobile DevicesManagementBusiness DevelopmentDigital MarketingProgram ManagementLeadershipProduct LaunchBrand DevelopmentSegmentationCustomer AcquisitionProduct MarketingBrand AwarenessRetailB2bStrategic PartnershipsDirect MarketingBudgetsMarket PlanningAdvertisingMarketing CommunicationsStrategyE-CommerceTrainingSponsorship ActivationBrand ManagementUser ExperienceMarketing Strategy

ABOUT PETER FARMER

A creative and seasoned commercial leader, with proven P&L performance and operational experience in high profile global roles, specializing in telecommunications, fintech, partnerships and business development. Thrives in organizations that operate within highly competitive and innovative industries. A recognized expert leading and executing integrated marketing strategies that drive profitable growth across channels. Inspiring team builder in large, complex organizations that demand strong collaboration. I am also a passionate sailor, where competitiveness, precision, teamwork and fun all come together. The same ingredients that define my professional approach. Commercial Strategy, Sales & Marketing | Strategic Partnerships in Technology & Media | Collaborator | Team Builder | P&L Management | Digital Marketing | Business Development | Passionate Communicator

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Peter Farmer — Sales and Business Development Director - America\'s, Mobile Financial Services at Ericsson in Toronto, ON, CA | Unifers