Patrick Fallarme
Director, Salesforce Marketing Technology, Canadian Division @Manulife
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WORK HISTORY
Director, Salesforce Marketing Technology, Canadian Division @Manulife
Toronto, ON, CA
Responsible for being the Lead Technical Product Owner of Salesforce Marketing Cloud for Manulife. I manage and develop a strong team of industry professionals while encouraging and fostering collaboration to guide them towards impactful and scalable solutions. In this role, I leverage my deep industry and product expertise to align business strategy with technology evolution, ensuring the organization utilizes the platforms\' capabilities to its full potential.
EDUCATION
Western University
BACS, Finance and Accounting
SKILLS
ABOUT PATRICK FALLARME
Strategic digital transformation leader with 15+ years\' experience enabling high-scale technical ecosystems for global, enterprise-level companies (most recently Royal Bank of Canada, Manulife).I\'ve specialized in bridging the gap between sophisticated data infrastructure, legacy processes, compliance, and executive business goals, through the navigation and transformation of fragmented MarTech stacks into scalable engines (most recently between Salesforce, Adobe, and Google ecosystems) with a history with Retail, Loyalty, Travel, Healthcare, and FinTech companies.5x Salesforce CertifiedCMA Martech Council Member 20••••25
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