Peter Zdziarski
Marketing Manager @Conklin Office Furniture
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WORK HISTORY
Marketing Manager @Conklin Office Furniture
Holyoke, MA, US
Continuously improve and optimize the Conklin Office Furniture website to stay current, fast, and highly visible in Google search• Manage SEO strategy, structured product data, and catalog optimization to improve discoverability and lead quality• Write and manage blog content to support SEO, thought leadership, and long-term traffic growth• Plan and execute video strategy, including product, brand, and process-driven content• Own product marketing, including brochures, spec sheets, flyers, digital catalogs, and sales enablement assets• Execute marketing campaigns across digital, print, email, video, and trade shows to support sales growth• Drive social media strategy and content across LinkedIn, Instagram, X, and email with consistent engagement gains• Designed and manage the ReMade in America brand identity• Develop and maintain sustainability messaging centered on remanufacturing, circular economy, and ReMade in America• Monitor and optimize performance using GA4, Tag Manager, Search Console, and Mailchimp insights• Collaborate with leadership and sales to align marketing efforts with revenue and business development goals
EDUCATION
Suffolk University
Bachelor of Science (BS), Advertising
ABOUT PETER ZDZIARSKI
Marketing Manager at Conklin Office Furniture with 12+ years of experience driving measurable growth through SEO, AIO, video content, and cross-channel strategy. I focus on turning traffic into revenue by optimizing websites, content, and campaigns for real performance.My approach is rooted in purpose-driven marketing, delivering results while connecting people to what matters, with a focus on sustainable, circular-economy practices and active community involvement.Beyond my corporate role, I am the Founder and Marketing Director of the Glanzmann Thrombasthenia Advocacy Network and Vice President of the Glanzmann\'s Research Foundation, working to raise awareness, support research, and build community in the rare disease space.
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