Peyton Green

Integrated Marketing and Category Coordinator at Sally Beauty

Role
Integrated Marketing and Category Coordinator at Sally Beauty
Location
Dallas-Fort Worth, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Peyton Green

I’m a marketing professional specializing in promotional strategy, campaign execution…

Experience

  1. Integrated Marketing and Category Coordinator

    Sally Beauty

    Aug 2023 — Present · Denton, TX, US

    Detail-oriented Marketing Coordinator with extensive experience managing multi-step promotional workflows and creative processes across U.S. and Canadian markets. Proven ability to take ownership of high-volume projects, including promotional change tracking, monthly Flash Deals, shopping guides, shelf-talkers, and Hot Offers briefs. Skilled at collaborating with cross-functional teams—including marketing, creative, and merchant partners—to ensure accuracy, consistency, and on-time delivery of customer-facing materials. Known for improving efficiency through process streamlining, data accuracy, and organization, while consistently providing reliable outputs that support business decisions and marketing strategies.• Manage end-to-end promotional change processes using the Promo Tool, maintaining accurate logs, updating Marketing Activation Grids, and distributing weekly updates to channel partners.• Own the full lifecycle of monthly Flash Deals, including collecting submissions, verifying promo details, preparing briefs, coordinating with partners, and uploading into Workfront for project management.• Lead production and cleanup of monthly Shopping Guides (15–18 pages each for U.S. and Canada), ensuring accurate formatting, phrasing, and promo data to support creative teams in producing customer-facing materials.• Oversee monthly shelf-talker copy for U.S. and Canada, formatting promotional data and collaborating with copywriters to provide accurate, timely assets for in-store marketing.• Develop and finalize detailed briefs by consolidating promos across markets, verifying accuracy, and preparing deliverables for merchant and creative teams.Consistently improve efficiency by streamlining formatting, cross-checking data for accuracy, and providing organized outputs relied on by marketing, creative, and merchant teams. • Recognized for taking ownership of multiple high-impact marketing processes, ensuring timeliness, consistency, and cross-team alignment.

Education

  • University of North Texas

    Bachelor of Science - BS, Digital Marketing and Buying Operations

  • Invalid9380

    General Studies

    2013 — 2014

  • Collin College

    General Studies

    2014 — 2017

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