Peyton Miller
Senior Brand Marketing & Communications Leader | Strategic Planning | Brand Positioning | Turning Insights into Strategic Plans that Build Trust and Maximize Value
- Role
- Senior Brand Manager, Pediasure & Pedialyte at Abbott
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Peyton Miller
I’m a senior brand strategist and commercial leader who believes the most powerful ideas start with a simple consumer truth. My work centers on uncovering those insights and turning them into narratives, creative platforms, and experiences that resonate, inspire action, and move brands forward.I lead brand storytelling, digital content, media strategy, and influencer programs for healthcare and consumer brands. I translate insights into creative strategy, shape messaging and brand voice, and guide integrated campaigns that strengthen relevance and deliver measurable impact. I also lead communications for high‑visibility launches, partnering across medical, legal, regulatory, PR, and retail teams to ensure every message is aligned, compliant, and meaningful.My career has spanned brand building, commercial planning and business management, external communications, digital and social strategy, influencer leadership, CRM, and agency‑side creative development. Whether my goal is driving revenue, maximizing margin or improving brand health metrics, my process is the same: use insight to shape the story, use the story to shape the strategy, and use the strategy to create work that connects. I thrive at the intersection of creativity and clarity—where consumer truth becomes brand truth, and where storytelling becomes a catalyst for reputation, engagement, and growth. My strength is turning consumer truth into strategy—then bringing teams together to activate it through compelling storytelling, integrated communications, and consistent brand experience.
Experience
Senior Brand Manager, Pediasure & Pedialyte
Jan 2022 — Present
Education
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA
2018 — 2020
Villanova University
Bachelor of Arts
2007 — 2011
Skills
- Advertising
- Creative Writing
- Community Development
- Cision
- Copywriting
- Constant Contact
- Social Media Marketing
- Smo
- Editing
- Marketing
- Publicity
- Social Media Measurement
- Brand Management
- Marketing Strategy
- Personal Branding
- Press Releases
- Social Media
- Crisis Communications
- Blogging
- Integrated Marketing
- Public Relations
- Media Relations
- Reputation Management
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