Peyton Rowe
Senior Manager, Events
- Role
- Senior Manager, Events at SOSi
- Location
- Reston, VA, US
- LinkedIn followers
- 500 followers
About Peyton Rowe
Experienced corporate communications associate with a focus in stakeholder engagement…
Experience
Senior Manager, Events
Jan 2025 — Present · Reston, VA, US
Leads strategic event initiatives to elevate SOSi’s brand, enhance executive visibility, and position the company as a thought leader within key industry sectors.Oversees planning and execution of internal employee events – including large-scale summits and holiday gatherings – designed to foster engagement and cultural cohesion.Identifies and evaluates high-impact sponsorship and event opportunities aligned with strategic goals.Drives trade show and conference strategy in close partnership with business units and manages end-to-end execution including booth design, logistics, promotional items, and staffing.Coordinates executive speaker preparation and ensures high-level representation across events, maximizing engagement with customers, partners, and stakeholders.Serves as primary liaison for industry association memberships, maximizing visibility and benefits through sponsorships, panel participation, and committee leadership.Negotiates contracts and manages vendor, partner, and venue relationships to deliver seamless, on-brand experienceson time and within budget.Leads post-event reporting and analytics, capturing attendee feedback, measuring ROI, and recommendingenhancements to increase future impact.
Education
James Madison University
Bachelor of Science - BS, Communication and Media Studies
2014 — 2018
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