Peyton Crenchaw
Civil Engineering Student at Georgia Institute of Technology
- Role
- Technical Marketing Intern at 卡特彼勒
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Technical Marketing Intern
Mar 2025 — Present · Peoria, IL, US
Collaborated with team to collect, analyze, and automate mining event metrics by focusing on key demographics and the creation of pivot tables - Created Eventscase registration form, landing page, and implementation plan for Customer and Dealer Visits - Supported planning and execution of the Pathways to Sustainability Year-One Session, SME MINExchange, and Mining Service Conference by offering operational, logistical and on-site support- Provided administrative, operational, and logistical support to the Mining Events Team- Conducted strategic research into industry tradeshows identifying opportunities for brand elevation, driving key metrics and positioning the company at the forefront through targeted event participation- Created a Post Visit Survey that will be distributed to hosts to understand the impact of a customer and dealer visit on achieving their strategic outcome- Designed and created visit brochures for Caterpillar facilities to be distributed to customers and dealers- Created a “How-To” on Eventscase to provide step-by-step instructions for how to build a successful online event ecosystem including registration, agenda, hotel, logistics, and key contacts
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