Peyton Crawford

Data Analyst Business Owner @Etsy

Identified, analyzed, and executed new and potential products, services, markets, and advertising opportunities.• Collected and analyzed data on established and prospective customers, competitors, and marketing channels and sources.• Prepared reports that interpret consumer behavior, market opportunities and conditions, marketing results, and trends.• Evaluated sales reports and financial statements to manage cash flow and develop techniques toimprove business.• Utilized Google Analytics and implemented new scripts that increased performance by 25%.• Converted data into actionable insights by predicting and modeling future outcomes.• Performed statistical analyses to gather data for operational and forecast needs.• Designed business plan to define concept, short-term and long-term goals, and strategies.• Researched trends and current innovations to determine competition and develop competitive pricing points.• Promoted business via social media to generate leads and maximize brand identity.