Peyton Backus
Ai Systems & Gtm Engineering @Certa.ai
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WORK HISTORY
Ai Systems & Gtm Engineering @Certa.ai
Architected and operated Certa’s AI-powered GTM infrastructure, enhancing revenue lifecycle integration. • Designed and deployed deal risk and health scoring models to improve decision-making processes. • Implemented AI-assisted account planning and executive value modeling, driving efficiency and effectiveness. • Developed automation workflows for security/RFP and deal acceleration, significantly streamlining operations.
EDUCATION
Conestoga College
Bachelor of Business Administration (BBA), International Business
SKILLS
ABOUT PEYTON BACKUS
I build intelligent revenue systems.Today, I lead AI Systems & GTM Engineering at Certa, focused on architecting our GTM Operating System across the full revenue organization.My work centers on embedding AI into how revenue actually runs - from signal capture to deal progression to expansion - with one objective: increase predictability, velocity, and performance at scale.I think in operating models, not tools. In control systems, not isolated features. Modern GTM isn’t about more activity - it’s about better infrastructure.My background in revenue leadership shaped how I approach this work: discipline in qualification, structured progression, cross-functional alignment, and measurable outcomes.Areas of focus:• Enterprise deal orchestration• Revenue intelligence & risk scoring• Stage enforcement & multi-thread discipline• AI-driven workflow automation• Predictable growth architectureI’m particularly interested in how AI can move beyond content generation and into operational leverage across revenue teams.Always open to connecting with operators building the next evolution of GTM.
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