Peyton Aufill

About Peyton Aufill

As a dynamic Creative Executive, I specialize in turning bold ideas into high-impact…

Experience

1. Vice President of Creative

   C.C. Creations

   Apr 2023 — Present

   Expertly manage a team of 34 artists, contractors, and administrators, and a $1.9M budget, leading high-volume art production of up to 150 pieces per day for one of the largest apparel decorators in the US.• Create production, speculative, and retail art for athletic, academic, entertainment, executive, and service markets, crafting unique, one-of-a-kind pieces using screen print, embroidery, and heat press.• Champion transformational change to generate high-impact results company-wide, including streamlining processes to reduce operating costs by 44%.• Lead the licensed merchandise sector of the company, encompassing collegiate gear, Boy and Girl Scouts of America attire, and additional licensed brands to generate significant revenue.• Achieved a 55.65% increase in efficiency by overhauling the entire department, initiating a vertical model while optimizing contract resources.• Developed daily reports, established processes, and prioritized accountability, reducing turn time by 50% from 4-6 days to 2 days while decreasing overhead.• Instilled reinforced approval processes to deliver impressive 25.52% reduction in credited dollars from art errors.• Contributed to $3.4M in revenue growth over 2 years by developing speculative art that supported high-value sales initiatives.• Elevated camp business by 37% in 2 years through strategic use of speculative art and tailored marketing collateral.

Education

• Texas Tech University

  Bachelor of Arts - BA, Art/Art Studies, General