Peyman A.

Founder & Director Digital Marketing @A Team Collective

Dusseldorf, DE

Founded and lead a collective of strategists, paid media experts and content creators, operating as embedded growth partner for premium consumer brands with full-funnel accountability from Acquisition to Retention to CLV optimization.Architected end-to-end Data Warehouse/CDP in BigQuery, unifying cross-channel performance data and customer profiles from Meta, TikTok, Google, CRM and Web Analytics; built automated pipelines via n8n and developed AI-powered analytics interface enabling stakeholders to query data conversationally.Conducted comprehensive Meta Ad Account audits including funnel architecture, audience structure and LTV analysis; redesigned campaign setups from first-purchase ROAS to 90-day CLV optimization with structured Warm/Hot/Existing audience layers.Analyzed e-commerce customer repurchase behavior to shift campaign optimization from first-purchase ROAS to Customer Lifetime Value (CLV); developed retention-focused campaign strategies resulting in reduced time-to-repurchase and increased overall CLV.Designed social listening frameworks enabling systematic measurement of social media impact on brand perception and cultural relevance.Developed and executed integrated digital marketing strategies across Google, Meta, TikTok, Affiliate and Email channels; implemented test-and-learn frameworks with continuous A/B testing and Brand Lift Studies, achieving significant CPA reductions and ROAS improvements.

University of Cologne

Master of Science (M.Sc.), Business Administration

NYU Stern School of Business

Master of Business Administration - MBA, Business Administration

Cologne University of Applied Sciences

Bachelor of Arts (B.A.), International Business

Florida Atlantic University

Bachelor of Business Administration - BBA, International Business