Petula Nicholson

About Petula Nicholson

I am a dynamic and results-oriented business leader with a proven track record in the marketing technology industry. My expertise lies in optimizing strategic solutions and operations, resulting in substantial YoY revenue growth (a $54M increase from 2021 to 2022). I excel in building and nurturing robust relationships, executing intricate strategic and operational initiatives, and crafting innovative solutions tailored to meet clients\' advertising needs. My strength lies in identifying market opportunities and harnessing technology to achieve exceptional results. With a deep understanding of digital advertising, marketing technology, SaaS, and data-driven strategies, I have consistently delivered outstanding performance. I thrive in fast-paced environments, adept at cross-functional stakeholder management and leadership through influence, always exceeding business objectives. I bring a strategic vision and industry acumen to every project, elevating both client and business success. My passion lies in driving business growth and development, and I am ready to contribute significantly to your organization\'s journey. The areas where I excel include: People Leader Marketing Technology Solutions Designing Strategic Planning & Analysis Project Management Entrepreneurial Partnerships Management Client Relationship Building Stakeholder Engagements Product Marketer Compelling Communicator Data Visionary Product Marketer Revenue Growth Leadership Business Development Partnerships Management Solutions Designing Stakeholder Engagements If you\'re looking for a leader who can turn challenges into opportunities and fuel your business\'s growth, I am here to make a transformative impact. Let\'s collaborate to achieve new heights together.

Experience

1. Director, Product Launch Operations

   Zeta Global

   Jan 2026 — Present

Education

• Pepperdine University Graduate School of Education and Psychology

  Master's Degree Clinical Psychology

• University of California, Los Angeles

  BA

Skills

• Sem
• Digital Strategy
• Ppc
• Web Analytics
• Google Adwords
• Search Advertising
• Integrated Marketing
• Online Advertising
• Google Analytics
• Mobile Marketing
• Display Advertising
• Mobile Advertising
• Yahoo Search Marketing
• Media Planning
• Project Management
• Ppc Bid Management
• Bing
• Marin Software
• A/B Testing
• Multivariate Testing
• Rtb
• Rich Media
• Facebook Marketing
• Demand Side Platform
• Lead Generation
• Online Marketing
• Omniture
• Pay Per Click (Ppc)
• Search Engine Marketing (Sem)