Petroula Elliott
Associate Manager, Research & Service Design Strategy at Accenture Song | Co-Founder at GRIFFIN’S Cocktails
- Role
- Associate Manager, Research & Service Design at Accenture Song
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Petroula Elliott
I’m a strategic design leader who drives growth by turning deep insight into elevated, human-centered product experiences, while running a bottled cocktail company on the side. I have 7+ years of experience driving impact through research that meaningfully shapes products, designs, and business outcomes.I bring expertise in mixed methods, fluency in qualitative techniques and quantitative approaches and a proven track record of strong stakeholder collaboration and clear, persuasive communication. I bridge the gap between business priorities and design by partnering across disciplines to transform complexity into clarity. My background in qualitative research, product design, and facilitation, empowers teams to create purposeful, high-performing solutions that move businesses forward. I lead with intention, mentor with conviction, and stay energized by thoughtful movement and meaningful design.
Experience
Associate Manager, Research & Service Design
Nov 2023 — Present · Chicago, IL, US
I lead cross-functional teams to deliver digital products and end-to-end research-driven strategies that help clients navigate complexity, drive measurable impact, and achieve growth.Building on my foundation as a service designer and researcher, I:Design and conduct end-to-end product research, from study design and participant recruitment to synthesis, storytelling, and final deliverables.Partner with Product, Design, Engineering, and Analytics to ensure research insights directly inform roadmaps and influence decision-making.Guide teams through the full lifecycle, from discovery and definition to prototyping, testing, and delivery. Select and apply a broad toolbox of qualitative methods (interviews, diary studies, usability testing, contextual inquiry, workshops) to answer diverse product questions.Facilitate workshops and presentations that align stakeholders, secure buy-in, and build momentum toward product outcomes.Support organizations in embedding research capability and scaling design practices as part of experience-led transformation.Curiosity, humility, and collaboration define my approach. I thrive on creating inclusive environments that empower teams, uncover insights, and translate them into solutions with both human and business value.
Education
City Colleges of Chicago-Harold Washington College
Business, Management, Marketing, and Related Support Services
2018 — 2018
Columbia College Chicago
Bachelor of Fine Arts - BFA, Fine/Studio Arts, General
2009 — 2012
Istituto Lorenzo de' Medici
Art History, Criticism and Conservation
2010 — 2010
General Assembly
User Experience Design
2019 — 2019
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