Petro Shimonishi
Adjunct Professor of Marketing @University Of Mary Washington
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WORK HISTORY
Adjunct Professor of Marketing @University Of Mary Washington
EDUCATION
University of Mount Union
Bachelor of Arts - BA, International Business & Economics
Thunderbird School of Global Management
Master of Business Administration - MBA, International Business
SKILLS
ABOUT PETRO SHIMONISHI
KEY VALUE OFFERING: As a change initiator with an analytical foresight, I activate prominent global sales & marketing campaigns across diverse industries and changing digital landscapes. Often hired to turnaround struggling elements, I am unfazed by challenges with continual success building robust business models, improving revenue & profitability, integrating innovative brand messaging, driving competitive positioning, and delivering ROI. I expertly architect performance-driven products, promotions, and investment strategies with global and technical prowess. STRATEGIC IMPACT BY THE NUMBERS: PANASONIC CONNECT: Surpassed revenue forecast by 227% and improved segment profitability by 10% in an 18 month period. SENNHEISER: Surpassed revenue forecast 2.3% while meeting segment profitability objective in 2018. TEMPUR SEALY: Skyrocketed adjustable base revenue from $220M to $300M in 20 months, increasing retail sales 50%+. D&M GROUP: Accelerated global business 35% YOY, expanding revenue from sale of world’s first noise-cancelling headset from $3M to $30M by targeting business travelers. LEADERSHIP STYLE: With a natural inclination to lead by example, I deliver a hands-on approach to problem solving and team building. Facilitating stability in tumultuous times is an innate skillset that has served me well across the expanse of my career. TECHNICAL TOOLKIT:C-Suite Stakeholder Partnerships | Global Business Strategy | CPG Management | Product Positioning | Global Sales & Marketing | ROI | Team Assembly & Leadership | KPI Analysis | Channel Marketing | Business Modeling | Business Strategy | Market Research | Customer Acquisition | Strategic Partnerships MBA (International Business) Multilingual: English, Japanese, Spanish, & Chinese
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