Petra Zelman
Director of People & Culture @Connective
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WORK HISTORY
Director of People & Culture @Connective
Vancouver, BC, CA
Lead the strategic direction for recruitment, retention, and succession planning, ensuring alignment with organizational growth.Develop and implement a comprehensive onboarding strategy, ensuring best practices and an engaging employee experience.Oversee workforce planning and talent development, fostering a high-performance culture.Oversee organizational occupational safety and health, learning and development, practice and standards and champion diversity, equity, and inclusion initiatives to cultivate an safe, inclusive and equitable workplace.
EDUCATION
Capilano University
Bachelor of Business Administration (BBA)/Advanced Diploma Strategic Human Resource Management, Human Resource Management
Capilano University
Advanced Diploma, Human Resources Management and Services
Capilano University
Bachelor of Business Administration - BBA, Business
ABOUT PETRA ZELMAN
With nearly a decade of experience in human resources and people strategy, I specialize in fostering inclusive workplaces, enhancing employee experience, and driving organizational success through strategic HR leadership. As the Director of People & Culture at Connective, I lead initiatives in recruitment, retention, onboarding, succession planning, and equity-focused HR strategies.Key Expertise:*Talent Acquisition & Retention Strategy*Compensation & Total Rewards*Diversity, Equity & Inclusion*Organizational Development & Succession Planning*HR Policy, Compliance & BenefitsMy journey in HR started with hands-on experience in payroll, benefits, and policy development. Over the years, I’ve built a strong foundation in compensation strategy, employee engagement, and leadership development—ensuring organizations remain competitive, inclusive, and resilient in evolving workplaces.Let’s connect to collaborate on building workplaces where people thrive!
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