Petra Owusu
Coordinator, Consumer Public Relations @The Wonderful Company
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WORK HISTORY
Coordinator, Consumer Public Relations @The Wonderful Company
Los Angeles, CA, US
Create bi-weekly coverage reports on behalf of Wonderful Pistachios and POM Wonderful for executives- Develop and manage media lists using core PR tools, such as Muckrack, used in public relations outreach and influencer relations- Create social content calendars and assist in asset management on Instagram, TikTok and Facebook- Draft and distribute media pitches to consumer and trade media for coverage opportunities- Plan and facilitate monthly co-branded social media giveaways- Conduct influencer research and vet for potential social media partnerships across Instagram and TikTok- Manage targeted influencer outreach to support upcoming mailers and brand activations
EDUCATION
University of Southern California
Master of Arts - MA
Iowa State University
Bachelor of Science - BS
ABOUT PETRA OWUSU
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