Peter

About Peter

A passionate and user-centric digital marketer specializing in paid social media advertisement in Facebook (Meta), Instagram, TikTok, and more. I love helping businesses and audiences connect by foster prosperous relationships through the reach of paid ads on social media. Specialties: paid media ads and organic efforts (SEO, social media, content creation, UGC, copywriting, etc) through Facebook, Instagram, and TikTok.

Experience

1. Senior Associate, Paid Social

   dentsu

   May 2022 — Present

   Planning, budgeting, and building out paid social campaigns for the awareness and consideration phase of buyers\' journey on Meta (Facebook), TikTok, and Snapchat. • Launching paid social campaigns in brand new store locations to drive awareness and keeping our brand at the top of consumers\' minds• Continually monitoring campaign flights to ensure proper spend and meet KPIs• Documenting and analyzing paid ad performance for monthly client reports for national and local markets• Analyzing old and new ad creatives\' performance and making recommendations on how to improve• Running A/B tests on various campaign aspects like creative performance to maximize efficiency in achieving KPIs

Education

• Highline College

  Associate of Arts (A.A.), Business Administration and Management, General

  2008 — 2010

• University of Washington

  Bachelor of Business Administration (B.B.A.), Marketing & Management

  2010 — 2013

Skills

• SEO
• Google Adwords
• Google Analytics
• Social Media
• Pay Per Click (Ppc)
• Search Engine Marketing (Sem)
• Marketing
• Microsoft Office
• Customer Service
• Social Networking
• Facebook
• Wordpress