Pete Wootton

About Pete Wootton

I am a team builder, leader and storyteller, with deep expertise in creating audience-driven, multi-channel strategies for global organizations that have impactful outcomes, foster dialogue and build brand reputation. My experience spans corporate, executive and product communications, and I actively maintain established and developing relationships with C-level business executives, communications leaders and media.

Experience

1. Executive Vice President

   We. Communications

   Mar 2017 — Present · Seattle, WA, US

   Deep experience working across a variety of account roles and levels, working primarily with Microsoft and advising other clients on corporate and product communications strategy. This includes executive, employee and financial communications, managing major stories, news disclosures and launches, M&A, and crisis management. Have active and extensive relationships with global media from EICs and publishers to next generation journalists. Excel at operating in a heavily matrixed environment, large-scale team management, nurturing talent, and stakeholder engagement.

Education

• University of Maryland

  English Language & Lit.

  1998

Skills

• Strategic Communications
• Strategy
• Messaging
• Blogging
• Global Communications
• Financial Communications
• Communications Planning
• Social Media
• Thought Leadership
• Speech Writing
• Public Relations
• Internal Communications
• Media Relations
• Reputation Management
• Digital Strategy
• Crisis Communications
• Leadership
• Corporate Communications
• Marketing Communications
• Marketing
• Press Releases
• Analyst Relations
• Communication Training
• Copywriting
• Publicity
• Executive Communications
• Spokesperson
• Corporate Social Responsibility
• Public Affairs
• Storytelling
• Content Development
• Message Development