Pete Wiezalis
Senior Vice President, Growth Strategy @Mower Agency
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WORK HISTORY
Senior Vice President, Growth Strategy @Mower Agency
US
Lead the agency’s overall growth strategy, connecting market dynamics, prospect needs, and Mower’s specialty capabilities into a cohesive, effective go-to-market approach.• Shape agency-wide growth initiatives encompassing positioning, offering development, pipeline strategy, and cross-functional team alignment.• Partner with senior leadership to ensure Mower is pursuing, winning, and growing relationships with right-fit clients across priority verticals.• Strengthen differentiation by elevating our vertical expertise, target-audience insight, and proven business impact.• Coach teams on growth strategy, client value articulation, and opportunity shaping to maximize conversion and long-term client success.
EDUCATION
Cornell University
Bachelor of Science - BS, Charles H. Dyson School, Applied Economics and Management
SKILLS
ABOUT PETE WIEZALIS
As Senior Vice President of Growth Strategy at Mower, I help architect the conditions for agency growth—aligning insight, opportunity, and execution to create measurable business impact. I specialize in uncovering what motivates target audiences, understanding vertical-market dynamics, and translating both into strategies that accelerate revenue, strengthen market position, and deepen client trust.With more than two decades of experience spanning B2B, B2C, and complex multi-stakeholder environments, I’ve led growth initiatives across energy & utilities, financial services, healthcare systems, hospitality, and industrial sectors. I work across disciplines and specialty teams to ensure our solutions move beyond activity—and deliver outcomes that matter: demand, conversion, loyalty, share, and profit.My role centers on helping Mower win the right opportunities, sharpen our value proposition, and continually strengthen how we show up to the market. I collaborate deeply with strategy, account, creative, media, PR, analytics, and leadership teams to design growth pathways for both our clients and our agency.What drives me: clarity, momentum, and meaningful progress. What I deliver: strategic focus, market insight, and the energy required to turn potential into measurable performance.
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