Peter Wiggum

Experience

1. Director, Business Strategy & Analytics

   Seattle Sounders Fc

   Jan 2020 — Present

   Built business analytics team and data infrastructure from the ground up. Played a key role in creating a data-driven culture across the organization. Helped bridge the gap between ticket sales, suites & premium, corporate partnerships, marketing and finance. Created a much more efficient organization with our team as the central hub. •Solely responsible for all pricing and inventory strategies across ticket sales, suite and premium products. Lead to exceeding single match sales budget by over $200K in multiple years. As well as more than $1.9M in incremental revenue from dynamic pricing efforts and inventory management during the 2019 MLS Cup. •Oversight of the creation and implementation of entire organizational analytics ecosystem and responsible for leading a data driven culture. Built and maintained a robust suite of reports/dashboards across ticket sales & service, corporate partnerships and suites & premium. • Organizational focal point for data usage. Administered CRM system, oversaw training of reps and managers while also developing an analytics team. Worked to emphasize the expansive use of data throughout the organization. Simultaneously maintained quality of information and strict processes across all platforms in ticket sales & service, suites & premium and corporate partnerships. •Lead campaign building efforts across the business from ticket sales & service to email marketing and social. Captained the use of information to drive key business objectives, varying from lead lists and generation to marketing and single match sales strategies. Spearheaded a lead generation effort that led to 235% ROAS, generated $302K in 2020 business with a projected 3-year value of $693K. •Point person for building models to drive financial decisions. Including projects like annual gross revenue budgeting across the organization. •Managed relationships with third party vendors

Skills

• Sports Writing
• Data Analysis
• Public Relations
• Sales
• Leadership
• Teamwork
• Research
• Archtics
• Sports Marketing
• Facebook
• Powerpoint
• Event Management
• Social Networking
• Microsoft Excel
• Fundraising
• Event Planning
• Time Management
• Ticket Sales
• Social Media Marketing
• Microsoft Word
• Inventory Management
• Microsoft Office
• Marketing
• Public Speaking
• Communication
• Social Media
• Business Strategy
• Strategic Planning
• Team Leadership
• Customer Service
• Management
• Marketing Communications
• Cold Calling
• Sports Management
• Advertising
• Marketing Strategy
• Account Management
• Revenue Analysis
• Business Analysis
• Sports