Peter Tsai
Head of Technology Insights @Spiceworks Ziff Davis
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WORK HISTORY
Head of Technology Insights @Spiceworks Ziff Davis
Austin, TX, US
I lead research efforts within marketing, working across functional teams to conduct studies and analyze data to surface key insights and that drive content creation and demand generation efforts.I frequently represent Spiceworks Ziff Davis to external audiences—including the Spiceworks Community, tech press, and industry analysts—often authoring blog posts, participating in press interviews, hosting public-facing webinars, and authoring bylines that surface relevant SWZD research.
EDUCATION
Quantic School of Business and Technology
Executive Masters of Business Administration, MBA
Georgia Institute of Technology
BS in Computer Science, specializing in Human Computer Interation and Computer Education
SKILLS
ABOUT PETER TSAI
With more than two decades of experience in engineering and IT marketing, I lead cross-functional research initiatives that shape content creation and demand generation strategies. My role bridges technical expertise and marketing, focusing on conducting studies, analyzing data, and delivering actionable insights to empower IT professionals and technical marketers. I am passionate about crafting research-driven content that resonates with IT audiences. From authoring blogs and bylines to conducting webinars and press interviews, I represent Spiceworks Ziff Davis on public platforms, sharing insights and fostering engagement. My expertise lies in IT, public speaking, and blogging, complemented by a Generative AI Leader certification.
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