Sara Peterson

About Sara Peterson

Collaborative marketing professional creating valuable content strategy that earns trust and grows revenueI’ve led integrated B2B and B2C content marketing campaigns on regional and national scale to attract and retain customers in $6 billion higher education technology industry. My data-driven content delivers results through seamless customer journeys that are efficient, inclusive, and accessible. Within a complex global organization and specialized agency, I’ve been a valued collaborator on brand, website strategy, creative operations, and marketing technology. A proactive communicator and problem solver, I manage client relationships with empathy and inspire creative teams to do their best work.My signature strengths- A unique blend of holistic planner and detail-oriented editor. I respect all the collaborators and tasks necessary to produce high-quality content in a multi-functional team and consider every piece as part of an integrated customer journey to meet marketing objectives. When I make decisions at the tactical level, I understand their strategic impact and vice versa (whether that’s using oxford commas or alt text to make content clear and inclusive)- An empathetic collaborator. I take the time to listen to clients, subject matter experts, creative talent, and my audience to ensure I understand everyone’s needs and can build consensus to ensure we’re working towards the same shared goals. Because I understand everyone’s priorities, I can broker solutions and proactively solve problems and address obstacles to team success- A data-driven content strategist. Content marketing depends on knowing your audience, creating the right content in a compelling format, and delivering it to users where they are when they need it most. I know how to use data to confirm a strong content strategy and help inform optimization. And the analytical side of me loves to audit existing content to find valuable assets that need more attention and gaps that need to be filled to meet customer needs. Strategic Planning | Creative Direction | Digital Marketing | Branding | Content Audits | Information Architecture

Experience

1. Senior Content Manager, B2b Marketing

   Risepoint

   Jan 2025 — Present

Education

• Cloud County Community College

  Associate of Arts - AA

• Emporia State University

  Bachelor's degree, English, Secondary Education

• Wichita State University

  Master of Fine Arts - MFA, all but dissertation, Creative Writing

Skills

• Marketing
• Copy Editing
• Publications
• Web Content
• Marketing Communications
• Advertising
• Magazines
• Email Marketing
• Editing
• Event Management
• Blogging
• Direct Mail
• Copywriting
• Newsletters
• Press Releases
• Internal Communications
• Proofreading
• Social Media