Ryan Peterson
Partnerships Manager
- Role
- Partnerships Manager at Chiirp
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Ryan Peterson
Strategic Marketing Manager with nearly a decade of experience creating and executing Demand generation programs and Lead generation campaigns in agency and corporate marketing settings across various industries. Strong background as it relates to marketing operations and implementing email marketing campaigns, webinars, tradeshows, landing pages and other online marketing strategies to generate lead flow. Experienced user of automation tools (Aprimo, Eloqua, Hubspot, SalesForce.com, BI tools) to improve lead quality and enable sales teams. Implementing tactics such as Lead scoring, Nurturing, and overall quality content that is personalized and promotes pipeline growth. Significant focus on campaign analysis as well as revenue/performance-based reporting, utilizing actual campaign results, data and activity across all stages of the sales funnel and lead lifecycle. I have a passion for executing segment and content specific campaigns, tracking response, assigning qualified leads and creating actionable reports that result in the alignment and collaborative success of sales, marketing, and ultimately, the client/customer.
Experience
Partnerships Manager
Dec 2022 — Present · Lehi, UT, US
Education
University of Utah - David Eccles School of Business
Bachelor of Arts (BA), Marketing
2002 — 2007
Skills
- Marketing Research
- Lead Generation
- Customer Acquisition
- Strategic Thinking
- Market Planning
- Direct Mail
- Sales Process
- Strategic Partnerships
- SEO
- Eloqua
- Leadership
- New Business Development
- Salesforce.com
- Product Marketing
- Demand Generation
- Interactive Marketing
- Account Management
- Campaign Management
- Management
- Online Marketing
- Sem
- Multi-Channel Marketing
- Marketing Communications
- Crm
- Marketing Strategy
- Web Analytics
- Integrated Marketing
- Ppc
- Sales
- Online Advertising
- Marketing Operations
- Trade Shows
- Marketing Management
- Market Analysis
- Email Marketing
- B2b Marketing
- Strategic Vision
- Competitive Analysis
- Marketing
- Database Marketing
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