Peter Lane
Executive Director and Senior Marketing Consultant at Wells Fargo
- Role
- Vice President and Senior Marketing Consultant at Wells Fargo
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Peter Lane
An experienced Integrated Media Marketer of 14 years who specializes in end-to-end…
Experience
Vice President and Senior Marketing Consultant
Aug 2007 — Present · San Francisco, CA, US
Managed yearly marketing plan budgets across 20 campaigns within Brand, Diversity, B2B, and Student Segments - Managed media for Holiday Campaigns which resulted in multi-channel campaign including Celebrity Sponsorships, Non-Profit marketing, TV/Linear, Social, Digital, Geo Targeted, Print, and Radio tactics - Managed Media for Diversity Campaigns celebrating Cultural moments including Black History Month, AAPI, Pride, and Hispanic Heritage Month. These involved highly targeted community oriented buys, endemic buys and partnerships, and activations across Linear, Radio, and Sports entertainment- Managed media for Wholesale Businesses including Corporate Institutional Banking, Commercial Banking, Commercial Real Estate, Securities, and Treasury Management
Education
Emory University
BBA, Organization and Management; Marketing
2003 — 2007
Skills
- Outlook
- B2b
- Search
- Integrated Marketing
- Documentum
- Intranet
- Social Media
- Analytics
- Dreamweaver
- Content Strategy
- Yahoo Search Marketing
- Social Media Measurement
- Social Media Marketing
- Windows
- Web Analytics
- Msn Adcenter
- Online Marketing
- Marketing Strategy
- Marketing
- Visio
- Web 2.0
- Html
- Google Analytics
- Advertising
- Sem
- SEO
- Microsoft Office 2007
- Online Advertising
- Microsoft Excel
- E-Business
- Excel
- Sharepoint
- Strategy
- Social Networking
- Powerpoint
- Microsoft Office
- Live Meeting
- Google Adwords
- Word
- Lead Generation
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