Peter Sinanian
- Role
- Director, Global Strategic Partner Marketing at ServiceNow
- Location
- Albuquerque, NM, US
- LinkedIn followers
- 500 followers
About Peter Sinanian
I am a senior Marketing and Business Development professional with over 25 years of…
Experience
Director, Global Strategic Partner Marketing
Jan 2022 — Present
I work with ServiceNow\'s most strategic \"G6\" alliance partners to bring our collective go-to-market visions to life—including driving strategy development, implementation, and reporting. The key to my success is understanding the demands of their business, gathering insight and translating these business needs into the wider global marketing plan. I do this by building strong working relationships within our global alliance marketing teams, promoting the ServiceNow brand, creating joint messaging, and directing global marketing campaigns and content that drive revenue growth for the partner and ServiceNow alike.
Skills
- Strategic Partnerships
- Business Development
- Cloud Computing
- Green Building
- Marketing
- Start-Ups
- New Business Development
- Software as a Service (Saas)
- Management
- Channel Partners
- Multi-Channel Marketing
- Strategy
- Enterprise Software
- Lead Generation
- Salesforce.com
- Customer Relationship Management (Crm)
- Product Marketing
- Affiliate Marketing
- Business Strategy
- Go-to-Market Strategy
- Entrepreneurship
- Marketing Management
- Marketing Strategy
- Direct Sales
- Program Management
- Crm
- Solution Selling
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